Learn2Swim Week is back for 2021!
At Kids Alive, we are proud to be partnering with Poolwerx and Kids Alive for Learn2Swim Week 2021.
Now in its eighth year Learn2Swim Week offers free swimming lessons to kids under 5 from 25th September – 3rd October. This important water safety initiative is on a mission to reduce childhood drownings, the number one cause of death in young children.
As you know, COVID was a challenging year for swim schools around the country, with many impacted by lockdown and government restrictions. When you partner with Learn2Swim Week, you’ll be given the opportunity to publicly promote your school and the importance of swimming lessons to your local community.
*New Feature – for those managing multiple locations we’ve updated the website so you will only need one login.
To help promote L2SW across the country we’ve developed some great new videos, a national PR campaign and all-encompassing paid and organic social media campaigns. This includes influencers and ambassadors supporting Learn2Swim Week.
We’ll also be running prize competitions across our social media pages for both swim schools and parents to help drive registration.
Learn2Swim Week is a nationally recognised water safety initiative. As well as promoting your school on the L2SW website, you’ll also be provided a library of tools to help further boost your visibility in the community. This includes:
- Learn2Swim Week registration pack including posters, counter posters and event info
- Access to digital assets including social media posts and artwork, flyers, email content
- Vouchers – we know restrictions can impact swimming numbers so our vouchers let you offer interested parents a free swimming lesson outside the campaign dates
We encourage you to participate in this event to help promote the important of swimming lessons and water safety for kids around the country.